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An Indian nationalist movement is taking healthy living to the extreme with plans to release a fizzy drink made from cow urine.
The Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, has announced that development has almost finished on the beverage, which is called 'gau jal', meaning 'cow water.'
Om Prakash, the head of the department, said that the drink is undergoing final laboratory tests and should be on the market by the end of the year.
"Don't worry, it won't smell like urine and will be tasty too," he told The Times.
"Its USP (Ultimate Selling Point) will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The movement is hoping that the drink will help promote the ideology of Hindutva, or Hindu-ness, which includes revering cows as objects of worship.
Many Hindus believe cow's urine to have medicinal properties and it is often drunk at religious festivals.
It might not sound appetising to non-Hindus, but it is claimed the fizzy beverage will help fight a number of diseases, including cancer.
Prakash added: "Cow urine offers a cure for around 70 to 80 incurable diseases like diabetes. All are curable by cow urine.
"It is useful for the whole country and the world as well."
Discussing other drink manufacturers, Prakash said: "We're going to give them good competition as our drink is good for mankind. We may also think of exporting it."
In the past, the RSS group has campaigned against foreign imports such as Pepsi and Coca Cola, considering them a tool of Western imperialism.
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Technorati tags: Weird news Animal
The Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, has announced that development has almost finished on the beverage, which is called 'gau jal', meaning 'cow water.'
Om Prakash, the head of the department, said that the drink is undergoing final laboratory tests and should be on the market by the end of the year.
"Don't worry, it won't smell like urine and will be tasty too," he told The Times.
"Its USP (Ultimate Selling Point) will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The movement is hoping that the drink will help promote the ideology of Hindutva, or Hindu-ness, which includes revering cows as objects of worship.
Many Hindus believe cow's urine to have medicinal properties and it is often drunk at religious festivals.
It might not sound appetising to non-Hindus, but it is claimed the fizzy beverage will help fight a number of diseases, including cancer.
Prakash added: "Cow urine offers a cure for around 70 to 80 incurable diseases like diabetes. All are curable by cow urine.
"It is useful for the whole country and the world as well."
Discussing other drink manufacturers, Prakash said: "We're going to give them good competition as our drink is good for mankind. We may also think of exporting it."
In the past, the RSS group has campaigned against foreign imports such as Pepsi and Coca Cola, considering them a tool of Western imperialism.
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Technorati tags: Weird news Animal
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Cow is this possible? I mean, imagine urine the middle of a date with a girl with great teats...and she whips out this drink that's totally piss-water. Udderly insane. Icon think of a few more puns, but it'd just be a bunch of bull.
People pay attention! the day this drink is shipped world-wide and becomes more popular than Coca cola, that will be the day I will consider the fact that we don't deserve this planet to live on as the human race.